Over four years, we've partnered with 95 Percent Group—a leader in structured literacy solutions—to execute an acquisition-centered growth strategy that leveraged their proven, evidence-backed K-12 products and deep trust with educators. We’ve delivered a complete rebrand, navigated complex product expansion, launched their flagship One95 Literacy Ecosystem, and integrated multiple acquisitions.
Serving as brand architects and stewards, digital strategists, product designers, and integration partners, we’ve helped 95 Percent Group build the clarity, coherence, and credibility to execute at scale.
95 Percent Group Unlocking literacy for all
3+ years of strategic partnership
6 acquisitions integrated
Section 1.Developing cohesion and alignment
To ensure the new strategy and implementation was true to the DNA of the organization, we grounded our work in extensive research and expert facilitation – IDIs, competitor and market analysis, executive workshops, data analysis, and cross-functional partnership.
Positioning
We refined their core positioning to emphasize their unique commitment to science-backed, educator-designed literacy solutions. Our messaging framework clarified value propositions for diverse buyer personas—from curriculum directors focused on outcomes to classroom teachers seeking usability—and established a consistent voice that balanced authority with approachability.
Most importantly, this positioning created internal alignment, giving product, marketing, and sales teams a shared language and direction.
Identity for complexity
The new brand is fundamentally systematic—a flexible design language that balances rigor and joy, and that seamlessly extends across physical products, digital platforms, and in-person events. The learning ecosystem, product families, and individual products carry distinct personalities, but still signal seamless integration.
Section 2.From products to ecosystem
As the portfolio expanded to encompass whole class, intervention, and intensive intervention, we helped 95 Percent Group shift the narrative from a vendor of individual tools to a comprehensive partner for literacy instruction. This evolution opens larger contract opportunities, improves competitive differentiation, and creates a clear framework for strategic acquisition.
System strategy/architecture
We helped name, brand, and launch the One95 Literacy Ecosystem, clarifying how products relate to each other, to different instructional contexts, and to the Tier framework educators already employ.
We then translated this architecture across the product catalog, website structure, and sales tools—bringing clarity to complexity.
Proving the case
We’re helping 95 Percent Group roll out robust thought leadership, efficacy research, and success stories that demonstrate for buyers how products fit together—moving beyond filling gaps to provide holistic support.
Section 3.Navigating growth and evolution
Each acquisition brought valuable assets—proven products, existing customer relationships, and experienced teams. But acquisitions also introduced new brands, legacy visual identities, competing messaging, and customer expectations built over years. Without strategic integration, acquisitions risked fragmenting the new, cohesive brand.
Accelerating synergies
For each acquisition, we delivered rapid integration frameworks to efficiently address naming strategies, visual identity transitions, product catalog integration, and web consolidation – giving 95 Percent Group’s internal teams the tools and focus they needed.
