Leveraging Investments in Creativity (LINC) works across the United States to improve conditions for working artists. The Foundry has provided integral support across their range of programs in both traditional and new media. Whether it's a report analyzing the impacts of the recession on artists, the LINC homesite itself, or a national advertising campaign to help artists understand the healthcare landscape, we've provided conceptual direction and production.
final campaign ads
The Foundry teamed up with Leveraging Investments in Creativity (LINC) and The Actors Fund to create this national advertising campaign designed to catch the eye of artists, and lead them to the Artists Healthcare Insurance Resource Center, or AHIRC.org.
We developed the concept and copy, and produced the visual composites that provide the campaign its appealing, engaging signature. Ads were produced for presentation in a variety of artistic arenas, including dance, literature, music, visual arts, and more. This ethnically and culturally diverse campaign also addressed traditional modes of artmaking for presentation to targeted communities such as the Native American Artists of the Northern Great Plains.
Artist Spaces called to action
An informed audience yields better results
An informed audience yields better results