When Levi's XX called the Foundry and our parent company, Brooklyn United, for help launching a series of initiatives charged with reinvigorating the mothership, we were thrilled. To date, we've worked closely with Levi's XX to develop initial identity studies, a foundation website, and retail concepts that will support the Levi's Made & Crafted brand as it emerges as a global force. We have also developed retail concepts and installations for Levi's Vintage Clothing since it shifted under the Levi's XX umbrella. If the reaction on the denim blogs is any indicator, this is going to be a fun ride.
installation by Brooklyn United

These photographs documented a merchandising installation completed for Levi's Vintage Clothing. The installation was designed and produced by our sibling firm, Brooklyn United, and was the first such installation in New York City.
The digital hub for an emerging brand