The internationally renowned Italian fashion house comes to the Foundry when the stakes are high, whether it's launching their new Asian headquarters in Tokyo, their new line of timepieces, or their new, high-tech and high-design website.
Gucci comes to the Foundry when they have something big happening. This time it was the launch of the New Digital Flagship, which has been painstakingly designed to provide an immersive brand experience across technologies. Gucci commissioned us to direct and produce a video that would excite potential visitors and on-site users by outlining the new feature set. For various audiences, several versions of the video have been produced, from a 30-second teaser showing to all visitors upon arrival to Gucci.com to a full-length cut distributed to the fashion industry.
To view the videos, please visit Gucci.com.
Launching Gucci in Asia
Swiss precision meets Italian fashion