Client: Droog
Droog's innovative showroom/real estate venture, housed in a preserved Amsterdam row house facade with interior architecture by Tokyo's Atelier Bow Wow, called for an inventive presentation. Emphasizing the relationship between the Dutch city's sensibility and Droog's quirky designs, we introduce the viewer the furnishings digitally composited and tracked into city scenes captured on a classic Dutch bicycle. After establishing the context, the video transitions into the interior of the building, depicting the fluid interior galleries. The video debuted at ArtBasel Miami to an exclusive pool of investors and press.
