New York’s premiere real estate equity firm, Beck Street Capital invests in high value-added mixed-use opportunities in dense urban locations. During our 5-year relationship, Beck Street has commissioned the Foundry to develop everything from their own brand identity and traditional marketing collaterals to full marketing packages and assets for several of their investment offerings. These packages have included a broad array of elements, including websites, on- and off-line advertising assets, promotional products, outdoor and indoor signage, mailers and brochures, and architectural visualization.
From naming through branding and asset design and development, we wove a rich, authentic, luxurious sensibility through the marketing materials for this Flatiron District residential property. Reflecting the extremely high quality finishes and design detailing of the architecture and interiors, we produced a die-cut, open signature, sewn binding for the promotional brochure. The advertising campaign centered around both the renowned designers Roman and Williams and the raw materials employed to manufacture the building unparalleled finishes.
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